Driver Awareness

The following videos are taken from Television adverts and protray the harsh reality that speeding and careless driving and lack of Driver Awareness “KILLS” . Statistics taken from the RSA show that in 2013, Cork and Dublin had the poorest road safety record , while Monaghan, Donegal and Kerry had the highest fatality rate per million of population in 2013. Clare, Carlow, Leitrim, Longford and Waterford were the counties with the fewest fatalities with two road deaths in each county. Last year saw the first year-on-year increase in the number of road deaths in Ireland for the first time since 2005 when 190 people lost their lives compared to 162 in 2012. This increase nationally was driven by increases in the numbers of deaths in Tipperary (up from 4 to 12), Kildare (up from 1-15), Kerry (up from 7 to 13) and Dublin (up from 12 to 19). Driver Awareness is essential in keeping road deaths down.

The highest number of car user deaths last year was in Cork (14), followed by Donegal, Kerry and Kildare where nine car users lost their lives. The highest number of pedestrian fatalities occurred in Dublin (7), Galway (4) and Mayo (3). Finally, the highest motorcyclist fatalities were in counties Kildare, Meath (4 in each county), Dublin and Wicklow (3 in each county).

In the period 2007 to 2013, there was a 44% reduction in road fatalities nationally. Clare and Louth recorded the biggest decrease in road deaths.  Kildare and Monaghan are the only counties where fatalities increased between 2007 and 2013. Reductions in deaths were observed in all user categories, with the highest reduction in pedal cycle (67%), goods vehicle (66%) and pedestrian (62%) casualties.

Driver Awareness is Essential and the following videos will illustrate this in graphic detail.

Drunk Driving Road Safety Ad

Mobile phone use and driving is deadly

Embrace Life – always wear your seat belt

Think! Road Safety Moving Commercial

Think! Never Never Text while Driving

Speed Kills slow down